It ain't fashion, if it ain't sustainable

David Perrett

Consumer Trends / Colour Choice

27 October 2023

2 minutes

Even when participants were instructed to match clothing to skin colour, they used eye colour as a basis for clothing colour choice.

Clothing Choice Depends on Colour of Eyes, Not Skin Colour

All these years you were matching your clothes to your skin tone. You were wrong, says a research that propounds the importance of the eyes.

By

Staff Writer

Young India Fashion Survey 2025

Textile Recycling Expo

ITF Intertex Portugal 2025

Most Popular

Branding Evolution / Influencers Analysis

Branding has always been about making a lasting impression, literally and figuratively.

Challenges of Branding in the Age of Influencers

Piyush Deogirkar

30 April 2025

Tariffs and Seconds / SMART View Interview

If unfair trade barriers persist, there's the risk of seeing mountains of usable clothing pile up in the US, while markets abroad fill the gap with cheap, low-quality fast fashion that often results in more waste, not less. Keeping the second-hand clothing trade flowing freely is in everyone’s best interest: economically, socially, and environmentally. This is a moment to build smarter, fairer, and more circular global systems, not to shut them down.

Trade Barriers on Second-Hand Clothing Disrupt a Globally Significant Reverse Supply Chain

Subir Ghosh

24 April 2025