It ain't fashion, if it ain't sustainable

Anupam Bansal

Footwear Markets / New Trade Disorder / IV

10 April 2025

7 minutes

The average effective tariff rate on both footwear and apparel is over five times higher than on all other US imports.

‘Cruel’ April Heaps Tariffs, A Pause; Global Footwear Industry Feels Clobbered

Re-strategise, re-set, upskill, go compliant, build in agility and resilience—these should be the mantras for the footwear industry as it gears up in the next 89 days for the final dictum from the White House. And yeah, US+1 will work here too. And that could well be here’s looking at you India!

Richa Bansal

Feature

Spotlight: New Trade Disorder

PRESS RELEASE / Launch

23 August 2024

2 minutes

Inspired by the timeless classic "Mera Joota Hai Japani" from 1955, the campaign reflects India’s journey from its roots to becoming a modern, self-reliant nation.

Liberty Shoes Unveils ‘Mera Joota Hindustani’ Campaign to Celebrate Independence Month

New Delhi, India: As India dcelebrated its Independence Day, Liberty Shoes, a beloved name in the nation’s footwear industry, proudly launches its latest campaign, "Mera Joota Hindustani", this campaign pays homage to India's vibrant spirit, connecting with today’s youth by highlighting the pride of being truly Indian.

Embracing the Swadeshi ethos,...