It ain't fashion, if it ain't sustainable

Anne-Charlotte Lindquist

PRESS RELEASE / Announcement

15 April 2024

2 minutes

The collection will be released in April and is only sold online at kappahl.com and on newbiestore.com

Leftover Fabrics Become a New Newbie Collection

Gothenburg, Sweden: With sustainability at the very heart of the brand's inception, the creation of collections from remnant fabrics from production is a natural part of Newbie's customer offering. Now it's time again, during April the next collection will be released called "Rescued fabrics. To be loved again".

"One of Newbie's starting points is...

PRESS RELEASE / Announcement

12 May 2022

2 minutes

Newbie represents a nostalgic, timeless style with a clear sustainability focus. The colour palette is soft, the prints hand-drawn, and the clothes are designed to be passed on from child to child. Every one of the collections is made of more sustainable materials, where all the cotton is organic and for the most part GOTS-certified.

Newbie expands into ten new markets

“In line with our expansion plan and to meet the high demand for our amazing Newbie brand, we have chosen to launch newbie.com in another ten countries. Our online retailing launched in late April is a first step in a larger-scale launch,” said Claes Meldgaard, Vice President Sales Kappahl.

The new markets with online retailing are Austria, Belgium...