Ann-Sofie Johansson

NEW YORK, U.S.: H&M launched its first designer collection with Karl Lagerfeld, then creative director of Chanel, in 2004. The initiative revolutionized the fashion industry by making the work of the world's greatest designers and brands accessible, expanding the profile of some of fashion's greatest creators, and cementing the principle that great...

NEW YORK, U.S.: H&M is proud to announce its next designer collaboration – a landmark partnership with the house of Mugler. Mugler has always offered an open invitation to a broad range of characters and beauty types, and now, with this partnership, it is opening the door even more. The collection by Mugler's creative director Casey Cadwallader...

NEW YORK, U.S.: H&M is proud to present the latest drop in its Innovation Stories initiative, an eye-catching collection that explores the craftsmanship of high fashion and the fantasy of virtual wardrobes. The H&M Innovation Metaverse Design Story collection will be available in H&M Williamsburg on December 16th and H&M Times Square and HM.com...

NEW YORK, U.S.: H&M's latest collaboration is a glamorous and vibrant project created in partnership with a true style icon – the incomparable Iris Apfel. The Iris Apfel x H&M collection celebrates the 100th birthday of the beloved tastemaker. The collection will launch on hm.com and in select stores in the U.S. and Canada on April 14th.

Iris Apfel...

H&M is proud to present the fifth drop in its sustainability initiative Innovation Stories with a romance-themed collection, inviting customers to fall in love with materials made from waste. Eye-catching fashion statements and soft seductive styles are combined with repurposed, recycled and low impact materials, many made from recycled garments...