It ain't fashion, if it ain't sustainable

Amy Wang

PRESS RELEASE / Announcement

4 April 2024

3 minutes

Archroma, G-Star RAW and Advance Denim Promote Cleaner Denim Production

Pratteln, Switzerland: With the aim to help the denim industry reduce the environmental impact of its wastewater and move towards circularity, three leaders from across the denim supply chain have renewed their joint commitment to the production of aniline-free denim apparel based on Archroma’s DENISOL PURE INDIGO 30.

Archroma, a global leader in...

PRESS RELEASE / Launch

17 October 2023

2 minutes

Gracell x Circulose is made with a 50% blend of Circulose pulp by fiber producer Grace. The Advance Denim collection is the first to use this high-Circulose content viscose fiber.

Advance Denim to Launch First Denim Collection Made with Gracell x Circulose

Stockholm, Sweden: Advance Denim, Grace, and Circulose have joined forces to accelerate textile circularity within the denim industry. The collaboration marks a significant milestone as Advance Denim is the first to launch a denim collection featuring Gracell x Circulose viscose made with a 50% blend of Circulose pulp. Premiering at Kingpins...