It ain't fashion, if it ain't sustainable

Alan Boehme

Supply Chains / H&M

1 July 2022

2 minutes

Google Cloud accelerates every organisation's ability to digitally transform its business. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.

Google Cloud Announces New Partnership with H&M

Swedish retail giant H&M will leverage Google Cloud's extensive data analytics capabilities and secure sustainable global infrastructure to further enhance its customer experience and supply chain enablement.

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Staff Writer

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Event Roundup / Textile ETP Report

The 2025 Textile ETP Annual Conference in Alcoy made one thing clear: regulation alone will not drive the textile industry’s transformation. Rather, it will be the decisions and collective actions of researchers, innovators, businesses, and policymakers that shape a sustainable future.

Decarbonisation in Textile Finishing: Engineering Solutions for a High-Impact Transition

Hilde Heim

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AI Trends / Advertising Commentary

Digital twins — virtual replicas of real people — are gaining traction in marketing to enhance personalisation, streamline content creation and deepen customer engagement.

Digital Clones of Real Models Are Revolutionising Fashion Advertising

Luana Carcano

26 May 2025

Textile Recycling Expo

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Designer Talk / Nigerian Trends Report

These stunning runway moments at LagosFW24 redefined elegance with bold silhouettes, rich textures, and timeless sophistication.

How Lagos Fashion Blends Nigerian Tradition with Global Style Trends

Adwoa Owusuaa Bobie

29 May 2025

Toxic Fashion / Nonylphenol Usage Report

Indian textile products containing toxic chemicals may face barriers or trade limitations in the global market, hindering competitiveness of the Indian textile industry. By aligning with international efforts and adopting strict measures,

Toxic Chemicals in Indian Clothing Pose Health and Environmental Threats, Finds Study

Special Correspondent

27 May 2025

Young India Fashion Survey 2025