It ain't fashion, if it ain't sustainable

Alan Boehme

Supply Chains / H&M

1 July 2022

2 minutes

Google Cloud accelerates every organisation's ability to digitally transform its business. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.

Google Cloud Announces New Partnership with H&M

Swedish retail giant H&M will leverage Google Cloud's extensive data analytics capabilities and secure sustainable global infrastructure to further enhance its customer experience and supply chain enablement.

By

Staff Writer

Young India Fashion Survey 2025

Textile Recycling Expo

ITF Intertex Portugal 2025

Most Popular

Tariffs and Seconds / SMART View Interview

If unfair trade barriers persist, there's the risk of seeing mountains of usable clothing pile up in the US, while markets abroad fill the gap with cheap, low-quality fast fashion that often results in more waste, not less. Keeping the second-hand clothing trade flowing freely is in everyone’s best interest: economically, socially, and environmentally. This is a moment to build smarter, fairer, and more circular global systems, not to shut them down.

Trade Barriers on Second-Hand Clothing Disrupt a Globally Significant Reverse Supply Chain

Subir Ghosh

24 April 2025

Product Impact / New Study Report

Understanding that the environmental crisis is more than just carbon emissions will ensure that as companies work to reduce their carbon footprint, they are aware of how their business impacts the environment on other fronts. Failure to do so risks shifting impact from one category to another unknowingly.

Raw Materials and Manufacturing Account for 90% of Fashion Product’s Environmental Footprint

Special Correspondent

25 April 2025