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Aisha Rao

PRESS RELEASE / Announcement

13 June 2025

 2 minutes
Much like Rao’s earlier campaigns shot in Turkey and Siddhpur, where layered cultural histories shaped the mood and mise en scène, this collection finds its anchor in place.

Aisha Rao's Americana | Where New York Meets Indian Craft

NEW YORK, U.S.: A great city is like a great love — it brings you closer to your own center, envelops you in its immutable magic, and no matter how far you stray, it always calls you back. For Aisha Rao, that magic pulses strongest in the streets of New York — a city that carved its spirit onto her creative journey during her time at Parsons.

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