Saudi Arabia’s growing ambitions in fashion and textiles took centre stage at the 3rd Saudi Fashiontex Expo in Jeddah. The event brought together participants from 25 countries, highlighting the Kingdom’s push to align creativity, trade, and sustainability. Steering this transformation is Filiz Karakul, Managing Director of event organiser Pyramid Group, who explains how the platform is helping redefine Saudi Arabia’s role in the global textile landscape.