Europe’s textile fair circuit is crowded, and buyers are weighing travel, time and sourcing returns more carefully as sourcing budgets face sharper scrutiny. For Serhan Pul, Managing Director of B Group US and organiser of Intertex Portugal, the answer lies in efficiency, relevance, buyer qualification and Portugal’s manufacturing strengths rather than scale alone today.
ITF Intertex Portugal, the country’s leading textiles-apparel event, gets under way about two weeks from now. The country’s textiles industry is much like its football ecosystem—not very big in size, but a force to reckon with, and just as vibrant. Managing DirectorSerhan Pul tells us what makes Portugal’s textiles-apparel industry tick and how it is adapting to the changing times.
