It ain't fashion, if it ain't sustainable

Zhejiang Haili Environmental Technology Co

Traceability / Recycled Polyester

15 December 2023

2 minutes

The key to the advancement in ensuring traceability from yarn production to the final product lies in the Aware tracer, which can now be detected infield using the Aware hand scanner, providing an unprecedented level of transparency and traceability.

Dutch Innovator Aware Announces Traceable Recycled Polyester

A milestone in the world of sustainable textiles, the first “full infield-traceable recycled polyester” has been launched by Dutch traceability solutions provider Aware.

By

Staff Writer

Young India Fashion Survey 2025

Textile Recycling Expo

ITF Intertex Portugal 2025

Most Popular

Tariffs and Seconds / SMART View Interview

If unfair trade barriers persist, there's the risk of seeing mountains of usable clothing pile up in the US, while markets abroad fill the gap with cheap, low-quality fast fashion that often results in more waste, not less. Keeping the second-hand clothing trade flowing freely is in everyone’s best interest: economically, socially, and environmentally. This is a moment to build smarter, fairer, and more circular global systems, not to shut them down.

Trade Barriers on Second-Hand Clothing Disrupt a Globally Significant Reverse Supply Chain

Subir Ghosh

24 April 2025

Branding Evolution / Influencers Analysis

Branding has always been about making a lasting impression, literally and figuratively.

Challenges of Branding in the Age of Influencers

Piyush Deogirkar

30 April 2025