It ain't fashion, if it ain't sustainable

Zeekit

Virtual Styling / Walmart Launch

17 September 2022

2 minutes

With Be Your Own Model, a customer sees an ultra-realistic simulation with shadows, fabric draping and where clothing falls on their figure in seconds. For example, a single shirt can come in six different colours, seven different sizes and two sleeve lengths. Be Your Own Model captures all the variations and shows how they look uniquely on each individual.

Walmart Unveils Virtual Try-on for Customers to Model the Clothing They Want to Shop

Trying out clothes at Walmart just got more interesting and compelling as its new virtual try-on technology — Be Your Own Model — allows customers to use their own photo to better visualise how clothing will look on them.

By

Staff Writer

Young India Fashion Survey 2025

Textile Recycling Expo

ITF Intertex Portugal 2025

Most Popular

Tariffs and Seconds / SMART View Interview

If unfair trade barriers persist, there's the risk of seeing mountains of usable clothing pile up in the US, while markets abroad fill the gap with cheap, low-quality fast fashion that often results in more waste, not less. Keeping the second-hand clothing trade flowing freely is in everyone’s best interest: economically, socially, and environmentally. This is a moment to build smarter, fairer, and more circular global systems, not to shut them down.

Trade Barriers on Second-Hand Clothing Disrupt a Globally Significant Reverse Supply Chain

Subir Ghosh

24 April 2025

Branding Evolution / Influencers Analysis

Branding has always been about making a lasting impression, literally and figuratively.

Challenges of Branding in the Age of Influencers

Piyush Deogirkar

30 April 2025