It ain't fashion, if it ain't sustainable

Werewool

Fibre Innovation / Funding Round

15 May 2023

3 minutes

The Werewool fibres can be returned as nutrients for a healthy ecosystem at the end of their useful life.

$3.7 million Funding for US Startup to Research & Develop Biodegradable Protein Fibres

A US-headquartered startup that’s harnessing nature’s blueprints for function and colour to create regenerative fibres that plug and play in today’s fashion industry, has announced a $3.7M seed funding to develop the company’s first product — biodegradable protein fibres.

Staff Writer

Mass Extinction / Fibre Innovations

25 July 2022

6 minutes

The growing population’s demand for food, energy, the latest technology, and fashion trends are driving extinction; as evidenced in oil spills, deforested land, and mountains of plastic waste. One type of pollution that is spreading far and wide is microplastics, which scientists have found in the Antarctic snow, in the blood of three out of four people, and in animals like hedgehogs and wood mice.

Could Next Gen Fibres Be the Key to Check the Sixth Mass Extinction of Our Planet?

The sixth mass extinction, the first such extinction caused by a single species – our own, may already be under way. Thankfully, to usher in a new era in fashion that doesn’t threaten our ecosystems and health, some players are coworking on ocean science, circular economy, and textile and materials innovation to evaluate innovations needed to prevent microfibre pollution.