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Branding / Australian Fashion

14 October 2022

 2 minutes
Reckoned to be the first of its kind anywhere in the world, the australian Fashion Council (AFC) in May this year launched a trademark which it hopes will create a new identity: Australian Fashion. In May 2021, the AFC had been awarded a federal grant to create an Australian fashion certification trademark and campaign to drive demand for Australian brands locally and internationally.

Australian Fashion Launches First Campaign, Showcases Effortless Style and Raw Nature

The Australian Fashion trademark project of the Australian Fashion Council (AFC) launched its first campaign at the Melbourne Fashion Week. It is supposed to be like a Tourism Australia campaign, but for the country’s fashion industry, driving demand for Australian fashion both at home, and around the world.

By
  • Staff Writer
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