It ain't fashion, if it ain't sustainable

Vicinity Centres

Branding / Australian Fashion

14 October 2022

2 minutes

Reckoned to be the first of its kind anywhere in the world, the australian Fashion Council (AFC) in May this year launched a trademark which it hopes will create a new identity: Australian Fashion. In May 2021, the AFC had been awarded a federal grant to create an Australian fashion certification trademark and campaign to drive demand for Australian brands locally and internationally.

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The Australian Fashion trademark project of the Australian Fashion Council (AFC) launched its first campaign at the Melbourne Fashion Week. It is supposed to be like a Tourism Australia campaign, but for the country’s fashion industry, driving demand for Australian fashion both at home, and around the world.

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