It ain't fashion, if it ain't sustainable

UPM-Kymmene Oyj

Event Report / Pulp & Beyond 2024

15 April 2024

6 minutes

Pulp & Beyond gathered 8000 visitors at the Helsinki Expo and Convention Centre. On show at the exhibition was Metsä Spring’s Kuura fibre made from locally sourced softwood pulp at their bioproducts mill in Central Finland.

Out of the Woods: Nordic Countries Take the Lead with a Range of Innovative Fibres

There is a very interesting overlap between the traditional wood pulp industry and new innovative textile fibres, especially manmade cellulosic innovations coming out of the Nordics. These innovative fibres could well change the fashion business. A first hand account of the just-concluded Pulp & Beyond 2024 event in Helsinki.

By

Anna Garton

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