It ain't fashion, if it ain't sustainable

True Fit

PRESS RELEASE / Announcement

21 February 2023

2 minutes

True Fit Announces Extended Collaboration with Google Cloud To Unlock Data-Driven Growth for Fashion Retailers

BOSTON, U.S.: True Fit, a data-driven fit personalization platform for fashion retailers and brands, has announced it has extended its strategic partnership with Google Cloud.

Forging stronger integrations with key Google Cloud services, BigQuery and BigQuery's Analytics Hub, True Fit is optimizing how it serves and shares the data and analytics...

PRESS RELEASE / Announcement

18 January 2023

2 minutes

Global digital fashion sales rallied in December, as retailers closed out 2022 Peak Trading and Holiday campaigns with strong performances despite economic headwinds and rising price-sensitivity among shoppers.

Global Online Fashion Sales in December up 12% Year-On-Year, Says True Fit's Data

BOSTON, U.S.: Global digital fashion sales rallied in December, as retailers closed out 2022 Peak Trading and Holiday campaigns with strong performances despite economic headwinds and rising price-sensitivity among shoppers, according to True Fit, the leading data-driven platform that decodes fit and size for leading apparel and footwear retailers...

PRESS RELEASE / Launch

15 November 2022

4 minutes

Shoptrue is designed to empower users by inviting them into the discovery process with options to curate and share their own shops (collections), eliminate items they don't like, and build "Shops" reflective of their style, brands, fit and size.

Former TrueFit Co-Founder Romney Evans Launches AI-Driven Fashion Marketplace

NEW YORK, U.S.: Romney Evans, tech entrepreneur who formerly co-founded True Fit, fashion's leading fit technology company, used globally by over 80M active users across nearly 20,000 brands, today announced the launch of a new company, Shoptrue, a first of its kind fashion marketplace where users can discover and purchase styles from thousands of...