It ain't fashion, if it ain't sustainable

TMRW

India Market / Digital Fashion

7 September 2023

3 minutes

Young audiences have a greater propensity to try to buy from new brands. As they constitute a growing share of online fashion purchases, the market for digital disruptors will grow.

Digital Disruptors and Youth Power Set to Propel India's Fashion and Lifestyle Segment, says Bain Report

The digital disruptor segment of India's fashion and lifestyle market will grow rapidly in the coming years. The market itself is expected to grow to approximately $35 billion by financial year 2028 at a 25% CAGR, says a Bain & Co report.

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Staff Writer

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