It ain't fashion, if it ain't sustainable

Singer

Sewing Tech / Ditto Platform

10 February 2023

3 minutes

Ditto works by attaching a small digital projector to a tension rod, which is set up vertically between the floor and the ceiling. Using the Ditto app, sewists calibrate the projector to the cutting mat within minutes, then choose a pattern on dittopatterns.com, add their measurements, and customize the design and project.

Joann and Singer Launch Digital Pattern Projection, the First Disruptive Sewing Technology in 160 Years

Algorithmic intelligence with digital projection will now help sewists to make patterns paperless, customisable, and adaptable to specific body measurements — all in real time. Specialty craft retailer Joann and sewing machine major Singer collaborated with sewists throughout the three-year development process.

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