It ain't fashion, if it ain't sustainable

Peek & Cloppenburg

Greenwashing / State of Circularity

26 April 2023

5 minutes

Activists dressed as 'revolting mannequins' outside a Zara store in Bangkok, demand that the company 'Detox' now. For the new report. Greenpeace looked at the practices of all 29 Detox committed brands, and selected those which use a product marketing label which have a defined slogan, using positive terms such as “eco” “green” or “cares” such as Join Life (Zara), or Conscious (H&M).

Brands Hijacking Circularity with Misleading Narratives, No Attempt to Slow Down Fashion, Says Report

A Greenpeace report that hammers at the self-assessed ‘green’ claims by some top brands asserts that sustainability has become a communication goal without putting credible measures in place to realign their linear business models.

By

Staff Writer

Young India Fashion Survey 2025

Textile Recycling Expo

ITF Intertex Portugal 2025

Most Popular

Trade Ties / Indo-Bangla Tension Commentary

Trucks at the border crossing at Dawki, Meghalaya. The trans-shipment facility, operational since 2020, was a result of India’s “Neighbourhood First” initiative and a gesture of goodwill toward Dhaka.

India’s Trans-shipment Ban Serves as a Big Blow to Bangladesh’s Apparel Ambitions

Subir Ghosh

21 April 2025

Under Scanner / Nike Wage Theft Analysis

Without binding frameworks, supply chains will continue to operate on a model of plausible deniability and race-to-the-bottom pricing.

Nike's Unpaid Wages and Erosion of Corporate Credibility in Global Supply Chains

Special Correspondent

8 May 2025