It ain't fashion, if it ain't sustainable

Patagonia

PRESS RELEASE / Announcement

6 February 2025

3 minutes

The Clean Heat CoLab builds on the findings of the 2023 Electrification of Heating in the Textile Industry study, which highlighted the potential for electric heating technologies to reduce emissions and costs for textile mills.

Tool to Decarbonise Textile Mills

Boulder, Colorado, US: Cotopaxi, L.L. Bean, New Balance, Patagonia, REI Co-op, W.L. Gore & Associates, Global Efficiency Intelligence, and Outdoor Industry Association (OIA) proudly introduce the Textile Heating Electrification Tool, an innovative open-source resource designed to help textile mills reduce emissions by transitioning to efficient...

Synthetic Fashion / 2024 Status

17 September 2024

5 minutes

These companies continue to bet big on plastic fibres, showing little intention to change and resorting to tactics borrowed from the fossil fuel industry to distract and delay real progress.

Top Brands Using Synthetic Fibres More than Earlier; EU Initiatives on Reducing Fashion's Footprint Are Backfiring

Major fashion brands are using greater amounts of polluting synthetic textiles, a survey of 50 global firms— representing $1 trillion in market value and spanning fast fashion, sports, luxury and supermarket own-brands — reveals greater dependence on synthetic fibres that are driving fast fashion, and use of fossil fuel industry tactics, says a report by the Changing Markets Foundation.

Staff Writer

Climate Action / Revecol

25 May 2023

2 minutes

ERCA, Patagonia, YKK Team Up to Deploy Circularity with a Low Impact Chem-Tech Innovation

Outdoor brand Patagonia and trim supplier YKK have, at one of their production sites, replaced a commonly used dye chemical with a lower impact version from the stable of the Italian innovation-driven chemical group ERCA SPA.

Staff Writer

Corp Action / Patagonia Fallout

1 October 2022

4 minutes

All of Patagonia’s profits, some US$100 million annually, will fund efforts to address climate change and advance wilderness preservation, the company announced recently.

Why Patagonia’s Purpose-Driven Business Model Is Unlikely to Spread

Patagonia's Yvon Chouinard’s imaginative act of moral courage is uplifting, but it would be naive and even harmful to expect many others to follow his example by voluntarily choosing a purpose other than the pursuit of profits.

Ken Pucker

Analysis

Giving Away / Yvon Chouinard

15 September 2022

5 minutes

Yvon Chouinard wrote in a signed sttement: Truth be told, there were no good options available. So, we created our own. Instead of 'going public,' you could say we’re 'going purpose.' Instead of extracting value from nature and transforming it into wealth for investors, we’ll use the wealth Patagonia creates to protect the source of all wealth."

Patagonia Founder Yvon Chouinard Gives Company Away, Says Earth Is Only Shareholder

The founder of outdoor clothing brand Patagonia, Yvon Chouinard, has given away his company in an effort to do more for the planet. The Chouinard family has transferred ownership to two new entities: Patagonia Purpose Trust and the Holdfast Collective. Every dollar not reinvested back into Patagonia will be distributed as dividends to protect the planet.