Marks & Spencer

The Better Cotton Platform, Better Cotton’s just launched own traceability solution for the fashion and textiles sectors from the ginning stage right through to the retailer or brand, will enable suppliers to log transactional information, culminating in visibility of where the raw material has originated from and how much is within a product.

Jargon-laden and flowery sustainability reports by a majority of top brands and retailers would come across as a heap of gobbledygook if their actual performance is taken into account. Well, certainly for the cotton sector. As many as 89% are still non-transparent, unsustainable and show little progress towards improving labour conditions, says the 2023 Cotton Ranking just published by Solidaridad Europe and the Pesticide Action Network UK (PAN UK).