It ain't fashion, if it ain't sustainable

Lions Not Sheep

Manufacturing / Scam

16 May 2022

2 minutes

Lions Not Sheep Products, LLC, and its owner Sean Whalen added phoney 'Made in USA' labels to clothing and accessories imported from China and other countries. They heavily marketed it through social media channels, claiming that it would “show people it’s possible to live your life as a LION, Not a sheep.”

US Company Fined for Sticking 'Made in USA' Labels on Clothing Imported from China

Utah-based Lions Not Sheep and its owner Sean Whalen have been fined $211,335 by the US Federal Trade Commission for replacing the original tags with 'Made in USA' labels.

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