It ain't fashion, if it ain't sustainable

Fullstride Ventures

PRESS RELEASE / Announcement

29 September 2025

3 minutes

Fullstride's carboncup is the first commercial application of the new foam material, partially made from CO2-derived eNaphtha, where it offers the same comfort, breathability, and long-lasting support as conventional foam, but with a significantly lower carbon footprint compared to the 100% fossil-based polyurethane pads.

Turning Waste CO₂ into High-Performance Foam for Sustainable Fashion

VIENNA/SACRAMENTO:Borealis, Infinium and Fullstride Ventures introduce a new sustainable material for the apparel industry: a high-performance foam made using captured carbon dioxide (CO₂) emissions. One of the first applications of this innovative material is in Fullstride's carboncup bra cup, marking a major step toward circularity in intimate...

Cellulose Fibre and Sustainable Textiles 2025