Observers are agog over how the launch of a pilot qcom programme by leading e-commerce player, Myntra, will play out. Speculation is rife about what this will mean for fashion markets in India. The talk is mostly about brands and big players. What do these mean for small manufacturers? Do they get new platforms to sell? Or, does this mean they will get financially squeezed as they are often on e-comm marketplaces? An analysis.
Myntra has joined hands with Fairtrade, and will add a "sustainable" clothing line, made out of responsibly sourced cotton from the Fairtrade-certified supply chain. The line will be part of its casualwear brand Here & Now.
