Swedish nonprofit Axfoundation has been running the Swedish Wool Initiative, which aims for zero wool waste. The project has launched the Swedish Wool Standard, the first Swedish classification system for wool. Johan Sidenmark, Project Manager, Circular Economy, speaks at length about Swedish wool, and the Standard in particular.
LOUISVILLE, U.S.: For the fourth year in a row, consumers in Sweden have voted Fjällräven as the country's most sustainable brand in the category, 'Clothes and Fashion Brands' in the 2023 Sustainable Brand Index. With the help of 80,000 consumers across eight countries, the Sustainable Brand Index measures and analyses nearly 1,600 brands across 36...
