It ain't fashion, if it ain't sustainable

Filippa K

Circularity / Shopper Returns

13 August 2024

3 minutes

The researchers examined 17 'eco-friendly' activewear companies based in Europe and the US that had a post-consumer circular economy policy, such as returning clothing for mending, store credit, recycling or donation.

Activewear Brands’ Circularity Initiatives Adversely Impacted by Location of Consumers

A study on post-consumer policies in the athleticwear sector has revealed that eco-conscious consumers are not well-served by clothing companies claiming green credentials, and environmental circular economy initiatives for activewear enterprises are limited by where firms and consumers are located, preventing them from being fully effective.

Staff Writer

Wool / New Standard

16 January 2024

8 minutes

TSWI has developed the Swedish Wool Standard which simplifies the process of selling and purchasing high-quality Swedish wool, opening up completely new market possibilities for wool rearers. The process of wool classification entails a wool broker procuring wool from diverse farms, meticulously assessing the properties of the raw wool, and classifying it into distinct quality types and grades.

Swedish Wool Initiative Elevates Standard for Fashion and Textiles

Swedish nonprofit Axfoundation has been running the Swedish Wool Initiative, which aims for zero wool waste. The project has launched the Swedish Wool Standard, the first Swedish classification system for wool. Johan Sidenmark, Project Manager, Circular Economy, speaks at length about Swedish wool, and the Standard in particular.

Subir Ghosh

Interview

Exclusive

Going Circular / Partnership

16 February 2023

2 minutes

A bale warehouse of Lenzing. Lenzing and Södra have been joining forces in textile recycling since 2021, making a decisive contribution to promoting the circular economy in the fashion industry. As part of the cooperation, the companies intend to share their knowledge with each other and jointly develop processes to enable broader use of cellulosic used textiles on a commercial scale.

Recycling Partnership: Lenzing, Södra to Develop Textiles; Riopele to Make Fabrics; Filippa K to Create New Collection

This autumn’s spring/summer collection by fashion brand Filippa K will be made from recycled and sustainably produced materials in partnership with Austrian supplier of specialty fibres Lenzing and Swedish pulp producer Södra.