It ain't fashion, if it ain't sustainable

Fenty

PRESS RELEASE / Announcement

14 September 2023

3 minutes

Rihanna's love of football coupled with the sports' great influence off the pitch served as the starting point for this footwear franchise. Rihanna's take of this classic style paves the way for a new era of sport fashion collaborations with PUMA.

Fenty x Puma is officially back: Rihanna launches The Avanti

HERZOGENAURACH, Germany: Global icon Rihanna and sports company Puma have officially launched their newest product franchise together. Rihanna returns to the brand as the Creative Director of Fenty x Puma with a multi-year partnership and several product launches in the pipeline. The return of Fenty x Puma blends Puma's deep history and heritage in...

Young India Fashion Survey 2025

Textile Recycling Expo

ITF Intertex Portugal 2025

Most Popular

Tariffs and Seconds / SMART View Interview

If unfair trade barriers persist, there's the risk of seeing mountains of usable clothing pile up in the US, while markets abroad fill the gap with cheap, low-quality fast fashion that often results in more waste, not less. Keeping the second-hand clothing trade flowing freely is in everyone’s best interest: economically, socially, and environmentally. This is a moment to build smarter, fairer, and more circular global systems, not to shut them down.

Trade Barriers on Second-Hand Clothing Disrupt a Globally Significant Reverse Supply Chain

Subir Ghosh

24 April 2025

Circularity Narratives / Yee Chain International Interview

Unified standards, greater efficiency, and reduced fragmentation could be the shared goal of the future for the industry. However, achieving this would be incredibly challenging; hence tailoring solutions to specific contexts while ensuring coherence and interoperability across different regions is the way forward.

Falling into the Blame Game Is Counter-Productive for all in the Value Chain

Subir Ghosh

16 April 2025