It ain't fashion, if it ain't sustainable

Cala

PRESS RELEASE / Announcement

22 October 2022

3 minutes

Language inputs for shirt variations generated by CALA's AI (powered by DALL·E).

Cala Makes it Possible To Generate Product Designs from Natural Language Descriptions and Reference Images

NEW YORK, U.S.: Today (20 October), Cala, the world's first fashion and lifestyle operating system, announced the addition of artificial intelligence tools to its platform. Built using OpenAI's advanced AI system, DALL·E, this new technology will allow users to generate new visual design ideas from natural text descriptions or uploaded reference...

Young India Fashion Survey 2025

Textile Recycling Expo

ITF Intertex Portugal 2025

Most Popular

Tariffs and Seconds / SMART View Interview

If unfair trade barriers persist, there's the risk of seeing mountains of usable clothing pile up in the US, while markets abroad fill the gap with cheap, low-quality fast fashion that often results in more waste, not less. Keeping the second-hand clothing trade flowing freely is in everyone’s best interest: economically, socially, and environmentally. This is a moment to build smarter, fairer, and more circular global systems, not to shut them down.

Trade Barriers on Second-Hand Clothing Disrupt a Globally Significant Reverse Supply Chain

Subir Ghosh

24 April 2025

Circularity Narratives / Yee Chain International Interview

Unified standards, greater efficiency, and reduced fragmentation could be the shared goal of the future for the industry. However, achieving this would be incredibly challenging; hence tailoring solutions to specific contexts while ensuring coherence and interoperability across different regions is the way forward.

Falling into the Blame Game Is Counter-Productive for all in the Value Chain

Subir Ghosh

16 April 2025