It ain't fashion, if it ain't sustainable

Borealis

PRESS RELEASE / Announcement

29 September 2025

3 minutes

Fullstride's carboncup is the first commercial application of the new foam material, partially made from CO2-derived eNaphtha, where it offers the same comfort, breathability, and long-lasting support as conventional foam, but with a significantly lower carbon footprint compared to the 100% fossil-based polyurethane pads.

Turning Waste CO₂ into High-Performance Foam for Sustainable Fashion

VIENNA/SACRAMENTO:Borealis, Infinium and Fullstride Ventures introduce a new sustainable material for the apparel industry: a high-performance foam made using captured carbon dioxide (CO₂) emissions. One of the first applications of this innovative material is in Fullstride's carboncup bra cup, marking a major step toward circularity in intimate...

Climate Action / Carbon Emissions

20 September 2022

3 minutes

The Cloudprime shoe is meant to move away from petroleum-based resources by creating a new foam material called CleanCloud, made using carbon emissions as a raw material.

Four-Company Coalition Launches Industry-First Shoe Made from Carbon Emissions

Swiss sports manufacturer On is leading a supply chain coalition to reshape carbon waste into running shoes with the launch of the first ever shoe made from carbon emissions in partnership with LanzaTech, Borealis and Technip Energies.

Staff Writer

Cellulose Fibre and Sustainable Textiles 2025