It ain't fashion, if it ain't sustainable

Birla Century

PRESS RELEASE / Launch

11 July 2022

3 minutes

The launch collection covers three distinct themes representing the royal heritage of Rajasthan: Nilakshi; Karigari from the Rann of Kutch and the historic significance of henna: Mehak that paints a beautiful memory in every Indian household.

Birla Century Announces Launch Of New Ethnic Home Bedding Collection ‘Virasat’ To Highlight India’s Artistic Legacy

Mumbai, India: After a stellar entry into the home bedding segment with the launch of Hill & Glade earlier this year, Birla Century's home division has announced the launch of Virasat – a collection that aims to celebrate textiles and crafts of India.

Inspired by the artistic culture and rich legacy of Indian textiles, Birla Century, a division of...

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