It ain't fashion, if it ain't sustainable

Birla Cellulose

PRESS RELEASE / Event

26 March 2025

2 minutes

Livaeco’s latest collection was a seamless fusion of tradition and modernity, offering ensembles that were not just high on fashion but also had a lower environmental impact.

Birla Cellulose Showcases Sustainable Elegance with Livaeco Collection at Jaipur Times Fashion Week

Jaipur, India: Birla Cellulose, from the house of Aditya Birla Group, made a striking statement at Jaipur Times Fashion Week with an exclusive showcase featuring its latest collection crafted using Livaeco, the eco-enhanced variant of its fabric. Created in collaboration with esteemed partner brands like Indoera, Juniper, and Holly Hock, the...

PRESS RELEASE / Event

4 March 2025

2 minutes

For Kalighat Stories, Gupta worked closely with artisans from Kolkata’s famed Kalighat and Patua traditions, transforming age-old storytelling into modern fashion.

Aarti Vijay Gupta and Liva Reviva Redefine Sustainable Luxury at London Fashion Week FW’25 with ‘Kalighat Stories’

LONDON, U.K.: Renowned designer Aarti Vijay Gupta once again pushed the boundaries of sustainable fashion at London Fashion Week, unveiling her latest collection, Kalighat Stories, for FW25 in collaboration with Liva’s sustainable fabrics. Rooted in heritage yet executed with a contemporary touch, the collection honored India’s artistic traditions...

PRESS RELEASE / Announcement

30 January 2025

2 minutes

The color palette of the collection symbolizes the cycle of life, death and renewal, drawing inspiration from the essence of trees and their journey through time. The designs aim to evoke a deeper connection to nature while celebrating the strength and beauty of the human spirit.

Breathing New Life into Fashion: Harsh Vardhan Jalan's 'Prana' Couture Collection with Liva Fabrics

Mumbai, India: Promising fashion designer Harsh Vardhan Jalan has joined forces with Liva Fabrics, the premium offering from the house of Birla Cellulose, to present an extraordinary couture collection that redefines sustainable fashion. The collection, inspired by “Prana”—the ancient Indian concept of the vital life force—showcases a harmonious...

PRESS RELEASE / Announcement

29 November 2024

2 minutes

The foundation of Birla Connect is rooted in Birla Cellulose's mission of customer-first engagement, aptly named "Mission Happiness."

Birla Cellulose Introduces Birla Connect: A New Era of Customer-Centric Solutions

New Delhi, India: Birla Cellulose, a global leader in sustainable fibres, has strengthened its commitment to customer centricity and digital transformation with the launch of Birla Connect, its all-new customer access portal. This state-of-the-art platform promises to redefine business interactions, delivering simplicity, speed, and efficiency.

The...

Event Roundup / Textile Exchange

8 November 2024

5 minutes

Thought leaders, stakeholders from across the industry gathered to address the staggering impact of fashion, a sector responsible for around 10% of global emissions, much of which is tied to the very materials that shape our products.

Call from Textile Exchange Meet: Future Needs to Thrive on Collaboration and Restoration

The message from the Textile Exchange conference at Pasadena was clear: transformation is within reach. From regenerative practices to circularity that benefits all, it was a clarion call to trade extractive growth for a future that thrives on restoration and collaboration.

Anette Cantagallo

Report

PRESS RELEASE / Announcement

14 August 2024

3 minutes

The Aditya Birla Group – Birla Cellulose, in association with regional partners, has launched a drive to create awareness about natural, sustainable, and durable alternatives by introducing the weaver community to fibers like Viscose, Modal, and Excel, which are relatively price stable.

Birla Cellulose Creates Awareness About Viscose Fibres, Suggests Birla Cellulose Fibres to the Handloom Textile Value Chain

New Delhi, India: The Indian handloom textile industry has a rich heritage dating back many centuries. Today, this industry plays an important role in many communities, providing employment and preserving cultural heritage. However, with the introduction of mechanized textile manufacturing during the British era, this once-revered industry has...

PRESS RELEASE / Launch

1 March 2024

3 minutes

Birla Cellulose Launches Birla Viscose Intellicolor at Bharat Tex: A Groundbreaking Solution Set to Transform the Textile Industry

New Delhi, India: In a revolutionary move, Birla Cellulose has unveiled its latest innovation, Birla Viscose - Intellicolor, at the prestigious Bharat Tex event. Birla Cellulose is poised to redefine the landscape of the textile industry with its patented product, addressing a long-standing challenge with conventional reactive dyeing.

Intellicolor...

PRESS RELEASE / Announcement

16 February 2024

3 minutes

Birla Cellulose is at the forefront of sustainable manufacturing of man-made cellulosic fibers, sourcing its materials from renewable sources within responsibly managed forests.

Birla Cellulose: Pioneering Sustainable Textiles Globally

New Delhi, India: In a testament to their unwavering commitment to the global textile industry and sustainability initiatives, Birla Cellulose is delighted to announce their participation in Bharat Tex, to be held in New Delhi from February 26-29, 2024, at Bharat Mandapam. This participation underscores Birla Cellulose's dedication to fostering...

Fibre Innovation / Nullarbor

22 March 2023

2 minutes

In January 2021, Birla Cellulose had filed a joint patent application with Nanollose Limited for a high tenacity lyocell fibre made from bacterial cellulose.

Birla Cellulose Completes First Pilot Spin of Lyocell Fibres Containing Nanollose’s Microbial Cellulose

Birla Cellulose has completed the first pilot scale spin of an eco-friendly next generation lyocell fibre containing 20% microbial cellulose Nullarbor-20.