It ain't fashion, if it ain't sustainable

Biodiversity Consultancy

Natural Fibres / Wool City

1 November 2023

5 minutes

Given the significant portion of the Earth’s surface dedicated to producing food and fibre and the livelihoods, culture, traditions, and communities bound up in farming, herding and land stewardship, there is so much value that gets overlooked, beyond the product, in living on and off the land.

Towards Nature Positive: How Italy's 'Wool City' can Inspire a Natural Fibre Revolution

Biella, located in the northern Italian region of Piedmont, is home to Italy’s wool textile industry. This traditional and iconic city now hosts the annual Natural Fibres Connect conference, from where texfash.com gets this report.

Liesl Truscott

Analysis

Cellulose Fibre and Sustainable Textiles 2025