It ain't fashion, if it ain't sustainable

ARS Tinctoria

Material Science / Apple FineWoven

29 February 2024

7 minutes

Apple Inc had claimed that its new FineWoven material had significantly lower emissions compared to the more "carbon-intensive leather" but tests have proven otherwise.

iTrash: Apple's Vegan Alternative Crumbles to Pieces as Durability Goes for a 6-Month Toss

The Apple FineWoven material that was touted as a more environment-friendly alternative to leather has failed the elementary test of durability, apart from the fact that the tech giant's unqualified claims have been exposed by laboratory tests.

By

Subir Ghosh

Commentary

Young India Fashion Survey 2025

Textile Recycling Expo

ITF Intertex Portugal 2025

Most Popular

Tracing Wool / Sheep Inc Interview

The Sheep Inc mission goes beyond creating exceptional knitwear. It seeks to reimagine the fashion industry's approach to the environment. Instead of merely offsetting emissions, Sheep Inc strives to make a positive impact, pledging to remove more CO2 from the atmosphere than the manufacturing process creates.

Here's a Response to Anti-Wool Agenda: Transparency and Regenerative Sourcing

Subir Ghosh

8 April 2025

Circularity Narratives / New Study Interview

Circular fashion dresses up the idea that the industry can carry on doing exactly what they're doing, and this will change everything.

As Narratives Go Around in Circles, a New Fashion System Will Have to Emerge at Some Point

Subir Ghosh

19 March 2025