It ain't fashion, if it ain't sustainable

ARS Tinctoria

Material Science / Apple FineWoven

29 February 2024

7 minutes

Apple Inc had claimed that its new FineWoven material had significantly lower emissions compared to the more "carbon-intensive leather" but tests have proven otherwise.

iTrash: Apple's Vegan Alternative Crumbles to Pieces as Durability Goes for a 6-Month Toss

The Apple FineWoven material that was touted as a more environment-friendly alternative to leather has failed the elementary test of durability, apart from the fact that the tech giant's unqualified claims have been exposed by laboratory tests.

By

Subir Ghosh

Commentary

Most Popular

Event Roundup / Textile ETP Report

The 2025 Textile ETP Annual Conference in Alcoy made one thing clear: regulation alone will not drive the textile industry’s transformation. Rather, it will be the decisions and collective actions of researchers, innovators, businesses, and policymakers that shape a sustainable future.

Decarbonisation in Textile Finishing: Engineering Solutions for a High-Impact Transition

Hilde Heim

19 May 2025

AI Trends / Advertising Commentary

Digital twins — virtual replicas of real people — are gaining traction in marketing to enhance personalisation, streamline content creation and deepen customer engagement.

Digital Clones of Real Models Are Revolutionising Fashion Advertising

Luana Carcano

26 May 2025

Textile Recycling Expo

Latest Specials

Designer Talk / Nigerian Trends Report

These stunning runway moments at LagosFW24 redefined elegance with bold silhouettes, rich textures, and timeless sophistication.

How Lagos Fashion Blends Nigerian Tradition with Global Style Trends

Adwoa Owusuaa Bobie

29 May 2025

Toxic Fashion / Nonylphenol Usage Report

Indian textile products containing toxic chemicals may face barriers or trade limitations in the global market, hindering competitiveness of the Indian textile industry. By aligning with international efforts and adopting strict measures,

Toxic Chemicals in Indian Clothing Pose Health and Environmental Threats, Finds Study

Special Correspondent

27 May 2025

Young India Fashion Survey 2025