It ain't fashion, if it ain't sustainable

ARS Tinctoria

Material Science / Apple FineWoven

29 February 2024

7 minutes

Apple Inc had claimed that its new FineWoven material had significantly lower emissions compared to the more "carbon-intensive leather" but tests have proven otherwise.

iTrash: Apple's Vegan Alternative Crumbles to Pieces as Durability Goes for a 6-Month Toss

The Apple FineWoven material that was touted as a more environment-friendly alternative to leather has failed the elementary test of durability, apart from the fact that the tech giant's unqualified claims have been exposed by laboratory tests.

By

Subir Ghosh

Commentary

Young India Fashion Survey 2025

Textile Recycling Expo

ITF Intertex Portugal 2025

Most Popular

Circularity Narratives / ESCF Project Report

Participation in ESCF was not token—it demanded deep engagement from all. For Yee Chain, this meant drawing from years of hands-on trials in circular textile manufacturing. As supply chain partners, it was committed to share its existing knowledge and to advance development/ use of new knowledge and tools to actively contribute to the project.

Enabling Systemic Circularity and a Collective Push for Industry-Wide Change

Subir Ghosh

18 April 2025

Circularity Narratives / Yee Chain International Interview

Unified standards, greater efficiency, and reduced fragmentation could be the shared goal of the future for the industry. However, achieving this would be incredibly challenging; hence tailoring solutions to specific contexts while ensuring coherence and interoperability across different regions is the way forward.

Falling into the Blame Game Is Counter-Productive for all in the Value Chain

Subir Ghosh

16 April 2025