Small Business, Big Impact: How SMEs can Drive Forest Protection and Biodiversity

What key steps can SMEs take to act on their biodiversity goals—from understanding their impact, to integrating into a collaborative effort of suppliers, innovators, and conservation advocates to drive change through supply chains and secure conservation where it counts?

Long Story, Cut Short
  • The need for transformative action to keep our forests standing has never been more urgent, and SMEs can be a powerful force in this movement.
  • Through CanopyStyle and Pack4Good, SMEs can join a collaborative movement to transform today’s supply chains to those that are resilient for the future and don’t compromise biodiversity.
  • Through Canopy’s partnerships and guidance, SMEs can access a vetted list of Next Gen suppliers and innovators ready to support their journey toward a climate-resilient future.
Canopy’s mission is to empower businesses, whether large or small, with the tools, networks, and strategies needed to eliminate high-carbon forest fibre from their supply chains and to help scale innovative, low-carbon Next Gen solutions, derived from materials normally wasted — recycled textiles, or burned agricultural residues.
EMPOWERING BUSINESSES Canopy’s mission is to empower businesses, whether large or small, with the tools, networks, and strategies needed to eliminate high-carbon forest fibre from their supply chains and to help scale innovative, low-carbon Next Gen solutions, derived from materials normally wasted — recycled textiles, or burned agricultural residues. Evgeni Tcherkasski / Pixabay

Today, protecting our planet’s biodiversity isn’t only the responsibility of global giants—it’s a call to action for businesses of all sizes. In an era of biodiversity loss and climate urgency, small and medium-sized enterprises (SMEs) have a unique opportunity to play a powerful role in changing the way supply chains work, protecting forests, and scaling sustainable solutions. Through Canopy’s initiatives like CanopyStyle and Pack4Good, SMEs can join a network of forward-thinking brands committed to mapping their supply chains, mitigating their sourcing risk, reducing their environmental footprint, and helping scale Next Gen alternatives to traditionally forest-sourced materials.

I outline some key steps for SMEs to act on their biodiversity goals, from understanding their impact, to integrating into a collaborative effort of suppliers, innovators, and conservation advocates to drive change through supply chains and secure conservation where it counts.

1. Recognising the Power of Forest Protection for Biodiversity

Forests are foundational to biodiversity, climate resilience, and human well-being. They provide habitats for the vast majority of terrestrial species, support climate stability, and regulate water cycles that underpin global ecosystems. Yet, every year, millions of hectares of these crucial habitats are logged for commodities like paper, packaging, and textiles. The need for transformative action to keep these forests standing has never been more urgent, and SMEs can be a powerful force in this movement.

While large corporations often draw attention, SMEs contribute significant volumes to global supply chains and are uniquely positioned to innovate, inspire, and adopt scalable changes. Canopy’s mission is to empower businesses, whether large or small, with the tools, networks, and strategies needed to eliminate high-carbon forest fibre from their supply chains and to help scale innovative, low-carbon Next Gen solutions, derived from materials normally wasted — recycled textiles, or burned agricultural residues.

2. Partner with CanopyStyle and Pack4Good to Map Your Supply Chain

For SMEs, identifying the origins and impacts of materials can be a complex task. But with CanopyStyle and Pack4Good, Canopy provides businesses with the resources and support they need to map their supply chains and transition to alternatives that are free of vital forests. Here’s how these initiatives can support your SME:

  • CanopyStyle focuses on transforming Man Made Cellulosic Fibre (MMCF) fabrics like viscose and rayon, which traditionally depend on forest inputs. The initiative is over 550 brands strong and growing. Through this initiative, Canopy has shifted over half of global viscose production out of the world’s climate-critical forests, helping brands and producers implement Ancient and Endangered Forest-free practices and adopt low-impact Next Gen alternatives.
  • Pack4Good is honed on the paper and packaging sector, offering companies practical steps to shift to low-impact packaging solutions that lower their sourcing risk and help keep forests intact. With guidance on right sizing and responsible sourcing, Pack4Good is a game-changer for SMEs looking to reduce their packaging footprint and advance Scope 3 commitments.

These programmes are designed to demystify the journey toward sustainable practices for SMEs, offering tangible support to map the origins of materials, connect with responsible suppliers, and gain access to cutting-edge Next Gen solutions. Through CanopyStyle and Pack4Good, SMEs can join a collaborative movement to transform today’s supply chains to those that are resilient for the future and don’t compromise biodiversity.

An Invitation to SMEs: Join the Movement for Change

Every business, no matter its size, has a role to play in halting biodiversity loss and supporting climate resilience. Through partnerships like CanopyStyle and Pack4Good, SMEs have a tangible path to responsible sourcing, supply chain transparency, and Next Gen innovation. These programmes are crafted not only to offer solutions but also to build a community where businesses can work together to source solutions and protect biodiversity on a large scale.

Let’s seize this moment. With Next Gen solutions, clear regulations, and an unyielding commitment to keep Ancient and Endangered Forests standing, SMEs have the potential to drive genuine collective change. At Canopy, we’re here to support your journey toward a more sustainable and forest-friendly business. Together, we can create supply chains that celebrate biodiversity, protect our planet’s last standing forests, and inspire a new era of ethical business.

CanopyStyle focuses on transforming Man Made Cellulosic Fibre (MMCF) fabrics like viscose and rayon, which traditionally depend on forest inputs.
CANOPYSTYLE CanopyStyle focuses on transforming Man Made Cellulosic Fibre (MMCF) fabrics like viscose and rayon, which traditionally depend on forest inputs. The initiative is over 550 brands strong and growing. Through this initiative, Canopy has shifted over half of global viscose production out of the world’s climate-critical forests, helping brands and producers implement Ancient and Endangered Forest-free practices and adopt low-impact Next Gen alternatives. Joe / Pixabay

3. Embrace Next Gen Alternatives

One impactful way for SMEs to protect forests and promote biodiversity is by increasing their uptake of Next Gen materials—low-carbon, sustainable alternatives that do not rely on trees in their supply chains. Next Gen packaging and textiles are made from recycled textiles, agricultural residues, and other non-forest-based inputs, and offer a path to circular production that supports vibrant biodiversity and reduces the strain on all planetary systems.

For example, agricultural residues are a key Next Gen input, transforming what would otherwise be wasted or burned into viable materials for packaging or textile production. India burns more than 100 million tonnes of straw each year, resulting in crippling pollution levels and a resultant public health crisis. Recycled textiles are another powerful alternative that prevent discarded fabrics from ending up in landfills, reducing the load on cities’ landfills, reducing methane emissions and offering a forest-free input for next season’s clothing.

Transitioning to these materials may seem challenging, but through Canopy’s partnerships and guidance, SMEs can access a vetted list of Next Gen suppliers and innovators ready to support their journey toward a climate-resilient future. 

Next Gen fibres have 95% to 130% less GHG emissions, 88% to 100% less land-use impacts, carry 4 tonnes less carbon per tonne of product and 5x lower impact on biodiversity and threatened species.

4. Track and Measure Impact

Progress starts with measurement. For SMEs aiming to make a real impact, Canopy encourages tracking key metrics related to sourcing, production, and environmental footprint. Here are some specific metrics SMEs can track as they embark on their biodiversity journey:

  • Material Origins and Supplier Audits: CanopyStyle and Pack4Good provide tools to help businesses map their supply chain, allowing them to assess the origins of materials and ensure they aren’t sourced from Ancient and Endangered Forests. Tracking this data is crucial for understanding a company’s biodiversity impact.
  • Forest-Free and Recycled Content: Track the percentage of forest-free materials or recycled content in products. Setting goals to increase this percentage over time can drive meaningful progress toward biodiversity targets.
  • Carbon and Water Footprint: With over 20% of global greenhouse gas emissions stemming from deforestation and land-use changes, cutting carbon emissions related to forest products is critical. Water footprint metrics are also important, particularly in industries where textile production or packaging manufacturing can strain local water resources.
  • Waste Management and Circularity: Packaging and textile waste reduction are core to circularity. Tracking reductions in waste can have a tri-fold impact—conserving resources, reducing pressure on ecosystems and valorising a waste stream.

Canopy’s initiatives offer SMEs access to expert resources and tools to streamline impact tracking and measurement. Regular assessments provide valuable insights that enable businesses to refine practices and pursue even more ambitious targets.

5. Communicate Your Biodiversity Journey

Consumers increasingly expect brands to be part of the solution — and transparent. By sharing your biodiversity journey, you can build trust, loyalty, and a competitive edge. Being open about the changes you’re making, as well as the challenges you’re facing, creates authenticity and reinforces your SME’s positioning as a brand dedicated to protecting forests, communities and biodiversity.

Canopy’s network offers resources and opportunities to amplify your story and connect with like-minded brands committed to a forest-friendly future. Together, we’re shifting expectations, raising the bar, and proving that sustainable supply chains aren’t just possible—they’re powerful.

In an era of biodiversity loss and climate urgency, small and medium-sized enterprises (SMEs) have a unique opportunity to play a powerful role in changing the way supply chains work, protecting forests, and scaling sustainable solutions. Through Canopy’s initiatives like CanopyStyle and Pack4Good, SMEs can join a network of forward-thinking brands committed to mapping their supply chains, mitigating their sourcing risk, reducing their environmental footprint, and helping scale Next Gen alternatives to traditionally forest-sourced materials.

 
 
 
  • Dated posted: 3 February 2025
  • Last modified: 3 February 2025