It ain't fashion, if it ain't sustainable

Smartwool

Regenerative Agriculture / ZQRX

29 June 2022

3 minutes

The partnership between Land to Market and The New Zealand Merino Company will accelerate the use of regeneratively grown materials for the fashion industry.

Merino: Strategic Partnership Launched to Accelerate Regenerative Agriculture

A strategic partnership will help growers across 3.7 million acres of land in New Zealand to boost regenerative agriculture and monitor the resulting ecological outcomes to strive for a more sustainable future.

By

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