Nike

As fast fashion and necessarily overproduction and overconsumption of clothes continues, fashion brands are going all out to woo the mindful consumer (read, women mostly), increasingly employing “woke” marketing tactics that illustrate a political and social awareness around race, LGBTQ+, feminism and the environment.

The escalating reliance on biomass in the fashion sector not only threatens climate, ecosystems and human health, but also poses significant risks to the broader push toward genuine renewable energy, especially in Asia, says a report by environmental advocacy group Stand.earth.

The Big Daddies of sportswear have cut a sorry figure yet again as a Mexican consumer body has slammed them for being over-priced and lacking in quality.

The Big Daddies in the textiles-apparel-footwear-fashion ecosystem are the hands behind some of the most followed sustainability benchmarks. The charge is that they have been using the cloak of opaqueness and secrecy and also the lack of credible data to greenwash themselves. texfash.com recaps the brouhaha.

It’s going to be fascinating to see how the market for NFTs develops. Total NFT sales for 2022 are heading for about £90 billion, more than double 2021 despite the fact that markets are sinking right now. The companies that succeed will probably be the ones that are alert to these risks, and view NFTs as a new revenue market to explore rather than a short-term opportunity.