Newbie

Gothenburg, Sweden: Newbie, a beloved brand under the Kappahl Group, proudly announces the opening of its seventh store in the United Kingdom. Located in Guildford, within the greater London area, this new store marks a significant milestone in Newbie’s ongoing expansion and solidifies its growing presence in the British market. The store opens its...

Gothenburg, Sweden: In 2023, Kappahl Group began collecting and selling secondhand garments in its Swedish and Norwegian stores. Now, the company is taking the next step in its expansion by significantly increasing the number of Swedish stores offering secondhand clothing. Additionally, the concept is being launched in Kappahl's Finnish stores.

Star...

London, U.K.: The Kappahl Group’s brand, Newbie, continues its growth journey with the opening of three new stores in the London area this autumn. This expansion is part of Newbie's strategy to establish more standalone stores in the European market.​

Newbie first launched in the UK in 2017 and currently operates four stores. Starting this autumn...

Mölndal, Sweden: This September, Kappahl Group's brand Newbie will launch a limited edition collection that evokes the charm of ballerinas, sweet clowns, and an enchanting circus. The collection, named "Vintage Circus," is a tribute to a romantic and magical world, where every garment is designed to spark curiosity and imagination. The collection...

Gothenburg, Sweden: With sustainability at the very heart of the brand's inception, the creation of collections from remnant fabrics from production is a natural part of Newbie's customer offering. Now it's time again, during April the next collection will be released called "Rescued fabrics. To be loved again".

"One of Newbie's starting points is...

Moelndal, Sweden: Newbie is a fashion brand for children and women that has been offering timeless and sustainable design since 2010. The nostalgic style is Newbie’s signature look, embracing lasting appeal and timeless design. This couldn’t be more true of the new collection, which is the brand’s second wedding collection. Just like the other...

“In line with our expansion plan and to meet the high demand for our amazing Newbie brand, we have chosen to launch newbie.com in another ten countries. Our online retailing launched in late April is a first step in a larger-scale launch,” said Claes Meldgaard, Vice President Sales Kappahl.

The new markets with online retailing are Austria, Belgium...