It ain't fashion, if it ain't sustainable

Monki

Consumer Trends / Woke Marketing

13 August 2024

4 minutes

Dior’s €750 (£640) T-shirt printed with the slogan “we should all be feminists”, a phrase taken from author Chimamanda Ngozi Adichie’s feminist TEDx talk which was later used in Beyoncé’s song Flawless.

Woke Marketing Letting Fashion Brands Get Away with Environmental and Labour Abuses

As fast fashion and necessarily overproduction and overconsumption of clothes continues, fashion brands are going all out to woo the mindful consumer (read, women mostly), increasingly employing “woke” marketing tactics that illustrate a political and social awareness around race, LGBTQ+, feminism and the environment.

Mariko Takedomi Karlsson

Commentary

PRESS RELEASE / Store

10 September 2022

2 minutes

Featuring an experience & community area, Monki Preloved fashion space, plus a creative collab with upcoming illustrator Vanja Ivarsson.

Monki Launches Stockholm Flagship Store on 30 September

On 30 September, the Swedish fashion brand opens its new Stockholm flagship store at the prime location Drottninggatan 53, where 550 m2 of sisterhood, fashion, and a unique store experience are awaiting the Stockholm customers.

Launching a flagship store on this iconic shopping street in the capital of Sweden feels right at home for us as a brand...