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Case Study / Phulkari Heritage

6 September 2022

 7 minutes
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Punjab's Phulkari Finds Expression in Contemporary Silhouettes

The urge to gift an enduring piece of Punjab’s legacy, and the lack of it, led to the setting up of Aab Label, a contemporary brand that draws inspiration from the hand-embroidered heritage craft of phulkari. Founder Shreya Mehra shares her story.

By
  • Richa Bansal
 Feature
Collection: Making a Case
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Climate Crisis / Carbon Colonialism Interview
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