It ain't fashion, if it ain't sustainable

Aab

Case Study / Phulkari Heritage

6 September 2022

7 minutes

Punjab's Phulkari Finds Expression in Contemporary Silhouettes

The urge to gift an enduring piece of Punjab’s legacy, and the lack of it, led to the setting up of Aab Label, a contemporary brand that draws inspiration from the hand-embroidered heritage craft of phulkari. Founder Shreya Mehra shares her story.

By

Richa Bansal

Feature

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