- Postponements/cancellations are the worst nightmare that an event or an event organiser has to contend with. Intertextile Shanghai was originally meant to be held in August, and now it will be March 2023. How have you been able to cope with this?
- Countless fairs and exhibitions have had to be cancelled or postponed since the COVID-19 pandemic began in early 2020. And events keep getting rescheduled time and again, and travel restrictions remain in a number of places. What does it mean for event organisers in the future?
- One of the reasons why industry members get drawn to big events is that there is indeed a need to meet in person, and see things first hand. After all, not everything can be done over Zoom calls. Your comments, please.
It is a very difficult decision to make, as postponing or merging the fairs would mean that the industry is missing out on seasonal in-person sourcing and networking opportunities, but at the same time fairgoers’ safety is also our priority. Therefore, after weighing the interests of all stakeholders, we decided to merge the autumn fairs of Intertextile Apparel Fabrics and Yarn Expo with the 2023 spring editions.
We had also considered other later time slots for the autumn fairs, but any date we chose would have been too close to the Shenzhen editions of Intertextile Apparel Fabrics and Yarn Expo this November, or the spring editions in March 2023. We believe that merging the autumn and spring fairs is the most suitable arrangement.
In the meantime, the Shenzhen fairs, held in autumn, offer textile suppliers and buyers the opportunity to expand their businesses in the Greater Bay Area, a fast-growing hub for high-end fashion. The Greater Bay Area initiative is boosting economic development in the south of the country, and this is expected to further drive up demand for apparel textiles in the region. While Shenzhen is one of the most economically vibrant cities in southern China, the city stands out for its trendiness and creativity, attracting many fashion apparel designers and brands, new and old.
In times like these, when holding physical fairs is bound by factors like local government’s pandemic control measures or travel restrictions, digital tools play an important role in keeping industry players engaged in business, especially now that the industry is on the road to recovery. At the moment, exhibitors and visitors are using our ConnectPlus business matching platform to maintain their connection to national and international trade during the autumn/winter sourcing season, until the conclusion of the Shenzhen fairs.
However, what the physical fair offers cannot be replaced by digital tools. The hand-feel of the fabrics, and face-to-face communication, for example, form part of an essential and unique interactive experience. With that being said, digital formats will remain a key part of our physical events, and they can be easily adjusted to accommodate the needs of different industries and individual trade fairs.